The application of blockchain technology is rapidly spreading, covering areas such as finance, and supply chains, among others. On this front, its influence is slowly being felt, and one of the areas that has depicted this is basketball. Blockchain in basketball changes the relationship between fans and basketball, teams’ management, and players and collectors trading. Now, let’s examine how it revolutionizes basketball and why it will benefit all the stakeholders.
Blockchain is a fundamental technology in Solana, and basketball is the most evident application area of innovative technologies of the modern world. Solana – one of the high-performance blockchains – is not lagging behind the digital assets world. By early 2021, Solana achieved its ATH in terms of price which was a Solana price all time high, and is considered as one of the most promising blockchains. This has been due to its capacity to process several transactions at the lowest fees hence popular for digital collectibles and NFT.
In terms of basketball NFTs and digital collectibles specifically, Solana’s capacities are most applicable since they can enhance the trading process in terms of cost and efficacy. The technology infrastructure is resilient and enables the generation and trade of NFTs without the excessive directed transaction fees typical of Ethereum-based applications. This makes Solana attractive to basketball, crypto lovers, and collectors interested in digital souvenirs.
Another of the most appealing trends in applying blockchain in basketball is the interaction with the audience. Other conventional ways of retaining fans; for instance, ticketing and merchandise are now being commonly supported by blockchain technology that presents new possibilities for fans into leagues and players.
Digital assets, particularly Non-Fungible Tokens (NFTs), have gained popularity in sports, and basketball is not exceptional. NFTs are tokens that exist in a digital environment and are associated with an exact product or content, while their owners’ rights are recorded with the help of blockchain. In basketball, NFTs can be traded as digital trading cards, highlight clips, or even tickets to special events virtually.
Such markets have become rather mainstream through popular examples such as NBA Top Shot, which was previously discussed in the chapter and could be best described as officially licensed digital NBA highlights that are tradable on the market. This generates a brand-new ‘RRP’ social gathering mechanism for fans to build electronic Basketball libraries or lexicons.
Another technique is using fan tokens on the blockchain platform to engage the fans. These tokens can be used to order paid content, vote as a team, and get some kind of bonus. For example, the basketball team ‘Sacramento Kings’ has incorporated blockchain in its operations through its fan tokens that enable fans to get exclusive privileges, and actual voting on some organization-related choices. It helps to foster and intensify the fans’ affiliation towards their teams while at the same time providing the fans with an opportunity to have some influence over their teams.
It is also noteworthy that overcoming some challenges is facilitated by applying blockchain technology principles to enhance and organize the work of teams and their functional activities. Even ticket sales and player contracts can be improved with blockchain’s transparency, efficiency, and security outputs.
Ticket scalping and fraud have been noticeable problems facing the sports industry for many years. Generally, ticketing solutions based on blockchain technology enable secure and transparent distribution of tickets. Through blockchain implementation in a team, one gets the guarantee that tickets are genuine, and it is possible to know the history of ticket ownership. This helps cut incidences of fake tickets and gives fans a better way to buy tickets.
Transfer of players and their contracts are often tricks that are not easy to handle and are generally associated with controversies. Blockchain is characterized by a clear and secure record-keeping system, which can ease this process. Automated digital agents that execute activities when specific parameters are met can be applied to fulfill the player’s contracts without having to engage the help of a third party. This minimise the chances of a disagreement and also lead to the efficient transfer of resources.
Basketball collections have been among the favorite ways of collectors to trade for many years. Such a tradition is now being introduced by the blockchain in modifying the field, providing further possibilities for collectors.
Collectibles that are memorabilia in the digital age and are backed up by the use of blockchain technology. There are also other products like signed digital photos, virtual jerseys, or 3D replicas of memorable scenes, among other items the fan can get. Using the blockchain can also help collect reliable information about these items, which means that collectors will know they are receiving real value items.
The use of blockchain in basketball is relatively limited, but the possibilities are enormous. As more teams, players, and fans incorporate this technology, it won’t be long before more diverse uses of advanced applications exist. Such aspects of the basketball industry are potential areas that can be revolutionized with the help of blockchain that can make the basketball experience, participation, and interaction with the sport more genuine, safe, and open.
This technology is very promising for fans eager to acquire virtual souvenirs, for team managers seeking to optimize the organization’s processes, and for players wishing to protect their salary with the help of innovation based on the blockchain. This is the future of Basketball, and it is more of an evolution, especially with the help of blockchain implementation.