NBA’s Most-Watched Stars on Social Media in the 2024–25 Season

The 2024–25 NBA season wasn’t just a battle on the court, it was a global showdown across social media. From highlight reels to viral moments, fans around the world tuned in billions of times to watch their favorite stars dominate both the game and the digital space. Leading the charge were LeBron James, Stephen Curry, and Luka Doncic, each breaking viewership records and redefining athlete influence online. Here’s a closer look at the most-viewed NBA players who turned every dunk, assist, and celebration into viral gold this season.

Who dominated social media last season

LeBron James of the Los Angeles Lakers dominated NBA social and digital platforms this season, generating an astounding 3.23 billion views — the highest among all players. Close behind was Stephen Curry of the Golden State Warriors with 2.56 billion views, followed by Luka Dončić, also representing the Lakers, who drew 1.82 billion views.

Rising star Victor Wembanyama of the San Antonio Spurs continued to capture global attention, amassing 1.47 billion views, while Nikola Jokić of the Denver Nuggets secured his place in the top five with 1.20 billion views. Meanwhile, Ja Morant of the Memphis Grizzlies (1.09B) and Shai Gilgeous-Alexander of the Oklahoma City Thunder (1.06B) also surpassed the billion-view milestone, solidifying their standing as two of the league’s most engaging digital personalities.

Top-10 Players via social media stats

1. LeBron James — Los Angeles Lakers
   3.23 billion views | The King continues his reign both on the court and online, leading all players in total digital engagement.

2. Stephen Curry — Golden State Warriors
   2.56 billion views | The Splash Brother’s highlight reels and signature celebrations kept fans glued to their screens.

3. Luka Doncic — Los Angeles Lakers
   1.82 billion views | A new face in purple and gold, Dončić’s dazzling playmaking lit up social feeds worldwide.

4. Victor Wembanyama — San Antonio Spurs
   1.47 billion views | The rookie phenom’s combination of size, skill, and viral moments captivated global audiences.

5. Nikola Jokic — Denver Nuggets
   1.20 billion views | The reigning Finals MVP proved that pure basketball brilliance translates effortlessly to digital fame.

6. Ja Morant — Memphis Grizzlies
   1.09 billion views | Known for his explosive dunks, Morant remains one of the league’s most electrifying online presences.

7. Shai Gilgeous-Alexander — Oklahoma City Thunder
   1.06 billion views | The stylish star and MVP contender continues to grow his worldwide fanbase through standout performances.

8. Giannis Antetokounmpo — Milwaukee Bucks
   897 million views | The Greek Freak’s power plays and charismatic personality keep him a constant social media favorite.

9. Anthony Edwards — Minnesota Timberwolves
   800 million views | With swagger, confidence, and high-flying energy, Edwards’ digital rise shows no signs of slowing down.

10. Jayson Tatum — Boston Celtics
    766 million views | Boston’s franchise cornerstone rounds out the top ten, combining elite play with a polished social presence.